After two extraordinary years of unprecidented difficulty and restriction, this year has began to feel entirely new - it feels like, this year, the psyche of society has flipped to that of hope, of positivity and of confidence to seek out long standing goals and aspirations. It feels as if there is tangible possibility in the air. As if on cue, PANTONE has released it's official colour for 2022; a jovial, whimsical hue that feels dynamic and contemporary. The shade coined 'Very Peri' sits comfortably within the blue colour palette and is energised with a "violet red undertone".
The Executive Director of the PANTONE Colour Institute, Leatrice Eiseman has said, "Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginitive expressions" - we can't think of a better colour to embody the positivity for 2022.